By Bernhard Siegert
In a very important shift inside posthumanistic media reviews, Bernhard Siegert dissolves the idea that of media right into a community of operations that reproduce, displace, technique, and mirror the differences basic for a given tradition. Cultural innovations goals to omit our conventional knowing of media so that it will redefine the concept that via anything extra basic than the empiricist research of a medium's person or collective makes use of or of its cultural semantics or aesthetics. relatively, Siegert seeks to relocate media and tradition on a degree the place the differences among item and function, topic and shape, human and nonhuman, signal and channel, the symbolic and the genuine are nonetheless within the means of changing into. the result's to show ontology right into a area of all that's intended in German by means of the note Kultur.
Cultural suggestions include not just self-referential symbolic practices like examining, writing, counting, or image-making. The research of artifacts as cultural options emphasizes their ontological prestige as "in-betweens," transferring from firstorder to second-order strategies, from the technical to the inventive, from item to signal, from the common to the cultural, from the operational to the representational.
Cultural options levels from seafaring, drafting, and consuming to the construction of the sign-signaldistinction in outdated and new media, to the replica of anthropological distinction, to the examine of trompe-l'oeils, grids, registers, and doorways. all through, Siegert addresses basic questions of ways ontological differences could be changed through chains of operations that technique these alleged ontological differences in the ontic.
Grounding posthumanist idea either traditionally and technically, this booklet opens up a vital discussion among new German media idea and American postcybernetic discourses.